Run outbound

Every person in your workspace is one Contact record, matched by LinkedIn URL and then email. That one rule explains why re-uploads update instead of duplicate, why corrected emails sometimes don't take, and why removing a lead from a campaign isn't the same as deleting them.

Lead Scout finds prospects in the Strama Lead DB or through your own Sales Navigator seat. Build the audience with filters or plain English, save it as a persona, and know the rule that trips people up: you add only the leads you loaded and selected.

A scorecard is the brief your AI SDR researches and grades every lead against, from A to F. Here is how to build one, how to phrase criteria the AI can actually verify, what the grading description does, and why a lead that meets most of your criteria can still come back with a low grade.

Email and LinkedIn steps run as parallel tracks on a day-based cadence. What the default sequence looks like, when each step actually goes out, and how to change the spacing.

The three ways to change a generated sequence: edit any step directly, ask the AI to revise a single step, or regenerate the whole sequence. Covers the two free regenerations per lead, switching senders, and adding or removing steps and channels.